Time to Think Again About InfoProducts?
Yazan: Will Startin | 07 January 2008 | No Comments
Categories: ePublishing
by Stewart Hutton (stewart@practicalselling.com)
[A Note from the HBIBR.com Editor: This article by Stewart Hutton was written several years ago, but remains an excellent primer on how to successfully approach writing eBooks and other "infopreneur" products. It is one of my favorites on the subject. Enjoy!]
InfoProducts, E-Books, electronic publishing, virtual books.
Is it just my imagination, or have we [...]
January 2008 Tip of the Month
Yazan: Will Startin | 01 January 2008 | No Comments
Categories: Tips of the Month
Don’t Use Banners!
The futility of banners was first revealed by Ken Evoy’s 5 Pillar Program. Retinal studies have shown that Web surfers actually avoid banners. When banners are on a web page, peoples’ eyes look away!
Ken Evoy has also shown that banners are in fact counterproductive even for the few clicks they generate. Conversion rates [...]
