December 2007 Tip of the Month
Yazan: Will Startin | 05 December 2007 | No Comments
Categories: Tips of the Month
Split test your advertising.
Your currently best-performing ad represents your “control” advertisement. At the same time as your “control” is running, use slight ad variations as well. This is called “split testing.”
If a test ad consistently outperforms older ads, you make it your new “control” and you retire the old one.
Just make sure you [...]
