Sales Copy Tweaking Tip #1
[Improve Your Bottom Line: Part 5]
Use A Different Color For Your Headline
In sales copy, the most important aspect of the sales process is in getting the prospect’s attention right away, so they will continue reading your pitch. Therefore, the headline is the most crucial aspect of the entire sales copy.
After all, if the headline doesn’t entice readers to read the rest of the sales letter, it is pointless to write the sales letter in the first place!
Which of these two headlines are more compelling to the eye?
“Secure Your Instant Access To A Mammoth Collection Of Constantly Adding Resell Rights, Private Label Rights, Graphics, And More… And Jumpstart Your Online Marketing Career Starting This Second!”
Or this one:
“Secure Your INSTANT Access To A *MAMMOTH* Collection Of Constantly Adding Resell Rights, Private Label Rights, Graphics, And More… And JUMPSTART Your Online Marketing Career
STARTING THIS SECOND!”
You see, by tweaking several aspects of the same headline, you are able to tap in to several psychological aspects of the prospect and get them to take action by starting to read the rest of the sales letter.
Minor changes such as switching between RED and BLACK, using a series of UNDERLINES and highlights, you will be able to bring more life to your headline and increase your chances of scoring another sale.
Importance of Graphic Design
[Improve Your Bottom Line: Part 4]
There are many people out there who actually ignore the appearance of their products. They would spend tons of money on their ghostwriters, their website, their autoresponder and even their work force, but neglect graphic design of their site and products.
E-Cover Design
The moment they neglect the appearance of their product’s E-cover, they lose many precious sales because the E-cover for their E-book isn’t attractive enough.
The truth may scare you – many DO judge a book by its cover.
If you invest a little into hiring a good E-cover designer, you can project a more attractive E-cover image that will add to your credibility and the sense of value in your product sales page.
Changing from a flat E-cover image to a more realistic cover will often convert more visitors into buyers.
Mini-Site Headline Banners
Mini-site banners to add a profession header to your site are equally important. Imagine, the first thing people see other than the opening headline of the sales copy or landing page is the banner itself. So don’t just use ANY banner! If you are selling PLR products that come with their own sales page and banners in PSD format (Photoshop file), be sure to customize the graphics provided with your own personalized look and feel.
Use Adobe Photoshop to get the best colors or fonts that you will need without investing too much into graphics design.
Product Pictures
You can also combine pictures together to make the appearance of the full package even more enticing.
Combined product images improve sales
Let’s face it, professional appearance is important today to win customer trust and to convert traffic. You can’t neglect graphic design elements in your copy!
Laser Focus Branding
[Improve Your Bottom Line: Part 3]
Your Brand Must Stand Out
One of the things you must remember about branding is that you must let others out there know what you specialize in.
Take for example – Internet marketing blogs. If you search throughout the social networking Twitterverse or the online blogosphere, you will see hundreds of blogs and Twitter feeds out there titled “Internet marketing with Mr. X”, or “Mr. Y’s Blog on making money online.”
There are too many blogs with the theme make money online or Internet marketing so the best way to stand out from the rest is to focus on a particular niche.
Let’s say you are an expert at network marketing and you want to market your products online. Even network marketing is so competitive and broad that you have to go ‘sub-niche’.
You can let others know that in the network marketing world, you are the guy who turns words into profitable copy that attracts downlines like a vacuum cleaner.
If you are in to search engine optimization (SEO) and you are good at long-tail niches, you should let others know about it rather than just focus on a generic SEO branding. It is easier to go for a sub-niche rather than a generic niche.
Use your imagination and brand yourself creatively!
Testimonial Placement
Even when you pick your niche, you have to get people to believe in your brand. Few would believe you if you say it yourself, but by getting a testimonial from a well respected figure in the niche you are in, you can be sure to increase your credibility.
Don’t grab any testimonial from just ANY guy or girl. Make sure you get an expert to provide the testimonial to review you or the product (or you can do some work for them in exchange for a testimonial).
By placing the best and most relevant testimonials at the right place in your sales copy, you can be sure to increase your business profits easily.
