[Improve Your Bottom Line: Part 7]
Using Google AdSense isn’t for every website, and is not nearly as profitable as it used to be. However, you can still use it to your advantage.
Here are 4 ways to tweak your site to make more money from AdSense.
- Use only one format when you are choosing your AdSense layout. The more consistent your design, the easier it is for people to click on your ads. Your goal is to try to ‘mask’ the ads to look more like links within the webpage. Sometimes, they may not feel that they are clicking on AdSense but at least it brings in more money.
- Choose a color that blends with the background of your niche site. Once again, this also improves the clicks on the ads and hence, your income will increase as well.
- Try and locate your AdSense ads where it is easier for people to see. Don’t put them at places where people won’t scroll too because that will prevent them from clicking them (or even seeing them for that matter).
- Go for relevant keywords in your ads. According to some sources, Google doesn’t really care about your content – rather, it scans the title, description and the URL. We don’t know who is right, but make sure you maximize use of keywords in those high-profile fields on your page.