Sales Copy Tweaking Tip #2
[Improve Your Bottom Line: Part 6]
Use Graphics To Make A Point
Usually when people are looking through a sales letter, they do not read the sales letter line by line.
They skim through the sales copy and then jump to the end of the sales copy just to see how much it costs. One of the best ways to reach out to those ‘skimmers’ is to use graphics to tell a picture that catches their attention and makes them stop and read.
For example: If you are selling a membership site that provides the best content for resellers to market themselves, you can tell them:
“Would you rather catch small fishes with what you are doing now or buy this membership and your business will bring in nothing but big fishes?”
The illustrations in these pictures bring home the point!