[Improve Your Bottom Line: Part 5]
In sales copy, the most important aspect of the sales process is in getting the prospect’s attention right away, so they will continue reading your pitch. Therefore, the headline is the most crucial aspect of the entire sales copy.
After all, if the headline doesn’t entice readers to read the rest of the sales letter, it is pointless to write the sales letter in the first place!
Which of these two headlines are more compelling to the eye?
“Secure Your Instant Access To A Mammoth Collection Of Constantly Adding Resell Rights, Private Label Rights, Graphics, And More… And Jumpstart Your Online Marketing Career Starting This Second!”
Or this one:
“Secure Your INSTANT Access To A *MAMMOTH* Collection Of Constantly Adding Resell Rights, Private Label Rights, Graphics, And More… And JUMPSTART Your Online Marketing Career
STARTING THIS SECOND!”
You see, by tweaking several aspects of the same headline, you are able to tap in to several psychological aspects of the prospect and get them to take action by starting to read the rest of the sales letter.
Minor changes such as switching between RED and BLACK, using a series of UNDERLINES and highlights, you will be able to bring more life to your headline and increase your chances of scoring another sale.