Importance of Graphic Design
[Improve Your Bottom Line: Part 4]
There are many people out there who actually ignore the appearance of their products. They would spend tons of money on their ghostwriters, their website, their autoresponder and even their work force, but neglect graphic design of their site and products.
E-Cover Design
The moment they neglect the appearance of their product’s E-cover, they lose many precious sales because the E-cover for their E-book isn’t attractive enough.
The truth may scare you – many DO judge a book by its cover.
If you invest a little into hiring a good E-cover designer, you can project a more attractive E-cover image that will add to your credibility and the sense of value in your product sales page.
Changing from a flat E-cover image to a more realistic cover will often convert more visitors into buyers.
Mini-Site Headline Banners
Mini-site banners to add a profession header to your site are equally important. Imagine, the first thing people see other than the opening headline of the sales copy or landing page is the banner itself. So don’t just use ANY banner! If you are selling PLR products that come with their own sales page and banners in PSD format (Photoshop file), be sure to customize the graphics provided with your own personalized look and feel.
Use Adobe Photoshop to get the best colors or fonts that you will need without investing too much into graphics design.
Product Pictures
You can also combine pictures together to make the appearance of the full package even more enticing.
Combined product images improve sales
Let’s face it, professional appearance is important today to win customer trust and to convert traffic. You can’t neglect graphic design elements in your copy!