We have been renovating the site this week. Here are some free downloads we had on our old site. Filled with timeless good advice for anyone interested in marketing online or offline. Enjoy.

(for best results, right click and “Save as…” to your Desktop)

• The Greatest Marketing Secrets of the Ages, by Yanik Silver
  • Yanik has kindly provided us with free reprint and redistribution rights for this ebook, which we pass on to you! This 20-page report distills down Yanik’s core message about marketing and copywriting. A must read for the new internet entrepreneur.
• 14-Point Web Copy Analysis, by Yanik Silver
  • Another great resource, thanks to our friend Yanik Silver! This is an “audio ebook.” You will need internet access to hear the audio portions. Yanik reviews some of his best-selling web-sales copy and explains why it works.

[Improve Your Bottom Line: Part 8]

One of the best ways to promote a product on a niche site is to use a ‘review’ format.

Take for example – a movie. When someone goes online to read about the review, they will tend to believe the reviewer and keep their opinion in mind when they go to a cinema.

Notice however that the person reading the review will probably believe what the reviewer is saying. They don’t sit around wondering if the movie critic is getting affiliate commissions from telling people to watch the movie.

Most of the time, Internet marketers or even niche marketers become too ‘sales pitchy’ when it comes to affiliate product recommendations. They don’t realize that a simple and ‘unbiased’ review will easily sway a buyer’s mind.

If you were to talk about a product as though you were reviewing from a ‘neutral’ point of view, you will be able to get more relevant traffic to your affiliate programs.

You should create titles for your post like – ABC product review, or a review on product XYZ.

After all, people would rather trust a neutral party rather than a salesman.

The best place I’ve found for learning more about this technique, as well as all the other affiliate marketing tactics and techniques is Affiliate Classroom. Join now while they are still taking new students!

[Improve Your Bottom Line: Part 7]

Using Google AdSense isn’t for every website, and is not nearly as profitable as it used to be. However, you can still use it to your advantage.

Here are 4 ways to tweak your site to make more money from AdSense.

1. Use only one format when you are choosing your AdSense layout. The more consistent your design, the easier it is for people to click on your ads. Your goal is to try to ‘mask’ the ads to look more like links within the webpage. Sometimes, they may not feel that they are clicking on AdSense but at least it brings in more money.
2. Choose a color that blends with the background of your niche site. Once again, this also improves the clicks on the ads and hence, your income will increase as well.
3. Try and locate your AdSense ads where it is easier for people to see. Don’t put them at places where people won’t scroll too because that will prevent them from clicking them (or even seeing them for that matter).
4. Go for relevant keywords in your ads. According to some sources, Google doesn’t really care about your content – rather, it scans the title, description and the URL. We don’t know who is right, but make sure you maximize use of keywords in those high-profile fields on your page.

[Improve Your Bottom Line: Part 6]

Use Graphics To Make A Point

Usually when people are looking through a sales letter, they do not read the sales letter line by line.

They skim through the sales copy and then jump to the end of the sales copy just to see how much it costs. One of the best ways to reach out to those ‘skimmers’ is to use graphics to tell a picture that catches their attention and makes them stop and read.

For example: If you are selling a membership site that provides the best content for resellers to market themselves, you can tell them:

“Would you rather catch small fishes with what you are doing now or buy this membership and your business will bring in nothing but big fishes?”

The illustrations in these pictures bring home the point!

[Improve Your Bottom Line: Part 5]

Use A Different Color For Your Headline

In sales copy, the most important aspect of the sales process is in getting the prospect’s attention right away, so they will continue reading your pitch. Therefore, the headline is the most crucial aspect of the entire sales copy.

After all, if the headline doesn’t entice readers to read the rest of the sales letter, it is pointless to write the sales letter in the first place!

Which of these two headlines are more compelling to the eye?

“Secure Your Instant Access To A Mammoth Collection Of Constantly Adding Resell Rights, Private Label Rights, Graphics, And More… And Jumpstart Your Online Marketing Career Starting This Second!”

Or this one:

“Secure Your INSTANT Access To A *MAMMOTH* Collection Of Constantly Adding Resell Rights, Private Label Rights, Graphics, And More… And JUMPSTART Your Online Marketing Career
STARTING THIS SECOND!”

You see, by tweaking several aspects of the same headline, you are able to tap in to several psychological aspects of the prospect and get them to take action by starting to read the rest of the sales letter.

Minor changes such as switching between RED and BLACK, using a series of UNDERLINES and highlights, you will be able to bring more life to your headline and increase your chances of scoring another sale.

[Improve Your Bottom Line: Part 4]

There are many people out there who actually ignore the appearance of their products. They would spend tons of money on their ghostwriters, their website, their autoresponder and even their work force, but neglect graphic design of their site and products.

E-Cover Design

The moment they neglect the appearance of their product’s E-cover, they lose many precious sales because the E-cover for their E-book isn’t attractive enough.

The truth may scare you – many DO judge a book by its cover.

If you invest a little into hiring a good E-cover designer, you can project a more attractive E-cover image that will add to your credibility and the sense of value in your product sales page.

Changing from a flat E-cover image to a more realistic cover will often convert more visitors into buyers.

Mini-Site Headline Banners

Mini-site banners to add a profession header to your site are equally important. Imagine, the first thing people see other than the opening headline of the sales copy or landing page is the banner itself. So don’t just use ANY banner! If you are selling PLR products that come with their own sales page and banners in PSD format (Photoshop file), be sure to customize the graphics provided with your own personalized look and feel.

Use Adobe Photoshop to get the best colors or fonts that you will need without investing too much into graphics design.

Product Pictures

You can also combine pictures together to make the appearance of the full package even more enticing.

Let’s face it, professional appearance is important today to win customer trust and to convert traffic. You can’t neglect graphic design elements in your copy!

[Improve Your Bottom Line: Part 3]

Your Brand Must Stand Out

One of the things you must remember about branding is that you must let others out there know what you specialize in.

Take for example – Internet marketing blogs. If you search throughout the social networking Twitterverse or the online blogosphere, you will see hundreds of blogs and Twitter feeds out there titled “Internet marketing with Mr. X”, or “Mr. Y’s Blog on making money online.”

There are too many blogs with the theme make money online or Internet marketing so the best way to stand out from the rest is to focus on a particular niche.

Let’s say you are an expert at network marketing and you want to market your products online. Even network marketing is so competitive and broad that you have to go ‘sub-niche’.

You can let others know that in the network marketing world, you are the guy who turns words into profitable copy that attracts downlines like a vacuum cleaner.

If you are in to search engine optimization (SEO) and you are good at long-tail niches, you should let others know about it rather than just focus on a generic SEO branding. It is easier to go for a sub-niche rather than a generic niche.

Use your imagination and brand yourself creatively!

Testimonial Placement

Even when you pick your niche, you have to get people to believe in your brand. Few would believe you if you say it yourself, but by getting a testimonial from a well respected figure in the niche you are in, you can be sure to increase your credibility.

Don’t grab any testimonial from just ANY guy or girl. Make sure you get an expert to provide the testimonial to review you or the product (or you can do some work for them in exchange for a testimonial).

By placing the best and most relevant testimonials at the right place in your sales copy, you can be sure to increase your business profits easily.

[Improve Your Bottom Line: Part 2]

Don’t be afraid to blow your own horn to create your own unique brand!

You can’t afford to be too modest when you are trying to market your products on the Internet. Your product and your website on the Internet are like a small drop in a very large ocean. People’s attention span is divided amongst millions of websites on the Internet screaming for their attention.

Take for example, the resell rights industry. Online, everyone is selling the same products all over the net. Some price those normally while others sell the products for what someone would pay for a bag of peanuts.

It really seem as though every Tom, Dick and Harry are all resellers online. So what makes you different from the others?

If you want to skyrocket your online profits, you MUST be able to brand your products with your own unique “attitude”!

You see, the online world is slightly different compared to the real world. Some people might be afraid to blow their horn in public (or to tell others how much money they are making online). But online, you can write (almost) whatever you want on your sales copy or your profile page.

The most important thing you must do is you must stand out from the rest of the crowd!

If you’ve achieved success in sales, make sure you ‘flaunt’ your Clickbank or PayPal screen shots before others. Do whatever it takes to let others know what’s so good about you. Let them know that you are different. If you do things that are extraordinary, chances are, people will take notice and spread the word.

Stay tuned for more in the next article – how to laser focus on your market and the importance of expert testimonials!

[NEW SERIES! Improve Your Bottom Line: Part 1]

Did you know that there are many little things that you can do to your website, blog, sales letter or product that can drastically affect your business income and improve your bottom line?

Making money online is all about the numbers. Because you, as an Internet entrepreneur, can have hundreds to thousands of visitors visiting his website everyday, even the smallest changes can increase their profits dramatically.

Let’s take a look at the math

A small tweak in a marketer’s email subject can cause an additional 2% of the recipients on your mailing list to open the E-mail (Let’s assume the list size is about 50,000).

If your ‘open rate’ used to be about 10%, an additional 2% would get at least an extra 1,000 pairs of new eyeballs reading your E-mail!

But that is just the E-mail marketing aspect. What we want to do is to make your website convert traffic to sales like crazy!

Imagine if among that additional 1,000 people, you are able to sell at least a thousand extra dollars worth of products to them by making minor tweaks to your website?

Imagine doing this OVER AND OVER AGAIN!

Make no mistake about it. This next series we are sharing with you will give you some great insights that could skyrocket your profits if you apply them effectively to your online business.

In this series, you will discover:

How to make powerful changes in your branding that will make customers beat a path to your doorstep!

• By making some changes in your graphics, you will inspire your prospects to take action and turn that into more money in your pocket!
• How to tweak your sales copy and maximize your conversion without busting your bank account on copywriters.
• How to milk every last cent from your niche marketing sites!
• How to use video to increase sales!

Stay tuned for the next article to be released in just a few days!

Step 07: Spread the word about your new mini-course.

By Jimmy D. Brown

After you’ve done the first six steps, it’s time to wrap things up. All you need to do now is get the word out about your new mini-course and let folks know it’s available for them to join.

1. Post announcements on your web site.
2. Send a mailing to your existing contacts/lists.
3. Promote it in your email signature file.
4. Link to it as you post to forums.
5. Purchase advertising.

The main thing is, let folks know it is there.

Closing Thoughts

As you can see, putting together an email mini-course isn’t very complicated and it isn’t very time-consuming when you use the simple system that we’ve looked at in this series of articles from Jimmy D. Brown.

I encourage you to take a few hours today (or tomorrow) and put together an eCourse following the steps that we’ve identified. It’s one of the easiest ways you can generate new subscribers into an automated follow-up system, while at the same time promoting multiple offers to automatically earn sales and commissions.

Now before we close out here, I do want to share with you a few quick resources that I think you’ll find useful in addition to these posts…

• Resource 01: Get Email Results. If you want to learn how to get your LEGITIMATE email messages past the spam filters and into the email boxes of those who requested them, then this is simply the only stop you need to make. Click Here for more information.

• Resource 02: Autoresponder – this system literally has every feature that I’ve ever seen for autoresponders … at a low price that any budget can afford. I use them. Enough said. C lick Here for all of the details.

• Resource 03: SubjectLineSecrets.com — not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away to get your subscribers to open, read and act upon the messages you send them.

I highly recommend each of the above resources and encourage you to look closely at any of them that will help meet your needs in creating automated income through email marketing.

I hope you’ve found this report to be enjoyable and informative.

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This entire series is from Jimmy D. Brown's Special Report
on eCourses. For more of Jimmy's free resources, visit his
blog. CLICK HERE FOR JIMMY'S BLOG!
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